Key Takeaways:
- Memecoins have surprisingly overtaken BTC in the number of holders, highlighting their growing popularity in the crypto community.
- While memecoins are expected to drive market growth by 2025, AI tokens are projected to take the spotlight as the next big trend.
Memecoins Overtake Bitcoin in Popularity
Could memecoins really have outpaced Bitcoin in terms of holders? Surprisingly, yes. According to Binance’s recent survey, memecoins have surpassed Bitcoin in popularity among holders, reflecting a notable shift in the cryptocurrency market.
Out of over 27,000 global respondents, 16% said they hold memecoins, compared to 14.4% who own Bitcoin. This is an unexpected milestone, given Bitcoin’s long-standing dominance as the “king” of cryptocurrencies. 
| Crypto Type | Percentage of Holders |
| Memecoins | 16% |
| Bitcoin | 14.4% |
This growth demonstrates that memecoins are far from being a fleeting trend. Instead, they are attracting an increasing number of investors, raising the question: what makes these “fun” coins so appealing?
More News: Can The “Meme” Coin Shiba Inu Replace Bitcoin as the Most Profitable Currency?
Why Are Memecoins So Popular? Are Memecoins Still a Joke?
For many, memecoins are seen as little more than internet jokes, lacking the technological innovation or utility of Bitcoin or Ethereum. Their value is usually tied to community interest rather than intrinsic worth or groundbreaking use cases.
However, Binance’s survey indicates that interest in memecoins has grown significantly. Beyond their reputation as a joke, memecoins are now viewed by some as a potential driver of future market growth.
With a combined market capitalization of $117 billion, memecoins have captured significant attention. At the forefront is Dogecoin, the original memecoin, which continues to hold its position as the “king” of the category. Trading at approximately $0.36, Dogecoin exemplifies the staying power of memecoins.
Dogecoin is still the king of memecoins
The Future: Memecoins or AI Tokens?
While memecoins are currently thriving, their long-term dominance faces competition. Binance’s survey indicates that 19% of respondents believe memecoins will continue to grow in 2025.
However, AI tokens are emerging as a rival, with 23% of participants predicting they will take center stage as the market’s next big trend.
Google Trends data supports this rivalry. Searches for both “memecoins” and “AI tokens” have peaked, particularly in December. While interest in memecoins remains high, AI tokens are quickly gaining traction.
Searches for “memecoin” peaked at 100 point twice in December.
A Growing Community of New Investors
Another interesting insight from Binance’s survey is the influx of new investors in the cryptocurrency space. Around 45% of survey respondents joined the market in 2024, with 31% of them actively trading. This shows that crypto continues to draw new participants, and memecoins are likely one of the factors bringing them in.
